About Us

Brand Creation Background

CHICHI's story begins with a passionate and visionary woman, Sarah Johnson. Sarah, our founder and chief designer, has always believed that clothing can be a canvas for confidence and self-expression. With several years of experience in fashion design and a profound understanding of women's needs, Sarah pursued the dream of creating a brand that offers women unique and delightful fashion choices. She wanted women to feel beautiful and confident when wearing CHICHI's dresses.


Development Phase

The CHICHI brand was born in 2022, thanks to Sarah's tenacity and determination. Initially, we were a small fashion studio, creating custom dresses and garments for local clients. However, our passion and unique designs soon attracted wider attention. By May 2024, we officially launched our e-commerce site, bringing CHICHI's designs to women not only in Texas, but around the world.


Main Product Category

Our primary product category is women's dresses. We believe that dresses symbolize women's fashion, providing a means for them to express their style and personality in any setting. Each CHICHI dress is meticulously considered, from design to material selection, with a thorough understanding of women's desires and needs. We take pride in offering a diverse range of styles to cater to various tastes and preferences.


Ultimate Vision and Goal

CHICHI's ultimate vision is to become synonymous with women's fashion. We are committed to continuous innovation, creating more dresses that are creative and unique to meet the diverse needs of women. Our goal is to carve a niche in the fashion world, encouraging women to express themselves confidently through our designs.


Every piece of clothing from CHICHI carries our passion for fashion and belief in women's confidence. We understand that fashion is more than just clothing; it's a means of self-expression. We promise to continue striving for excellence, ensuring that every "little detail" receives the utmost attention in our designs because we recognize the importance of fashion for every woman.

Thank you for choosing CHICHI. We look forward to accompanying you on your fashion journey, making you feel beautiful, confident, and eager.